Instant Passive Profits Creating Your Product Presentation

Your products presentation will ultimately make the difference between whether a potential customer chooses to purchase your product, or your competitors. It’s your job to create a compelling presentation that speaks directly to you customer and motivates them into taking action and making the decision to purchase.

To begin, your product’s presentation should be designed to a) educate and b) motivate. You first need to provide enough information about your product to help a potential customer make an informed decision to purchase your product. Prospects will not purchase your product if they don’t feel as if they are given sufficient information to really know what your product is about and more importantly, how it will help them.

Depending on your sales cycle and marketing strategy, education usually begins before a prospect even enters your website. They hear about your product within social media communities, they read reviews posted by affiliate sites, they are referred to you by word of mouth, social proof and testimonials and regardless what brought them to your site, they’re hungry for more information and it’s your job to give them a hearty helping. Your presentation must persuade a customer to take action. You do this by enhancing the value of your Instant Passive Profits product by giving your prospect a clear idea as to how it can help them achieve their goals or improve their lives.

When your prospect is able to make that personal connection with your product, they will not only add their own value to the product, but it is likely to out perform your own attempt to highlight its many benefits. Presentation also involves cosmetic value as well. For example, whenever we create an information product, we hire a professional designer to create an ecover graphic that provides a visual as to what our product is all about.This adds value to our products.

When your customer purchases your instant passive profits information products, they don’t have anything to hold in their hands. There’s no physical copy being shipped to them, so by creating graphics that represent your product, you’re able to add instant value to your offer. We use Dave from http://www.ExtremeWebGraphics.com to do the artwork for our information covers,

but here are a few other resources to help you get started:

Sean Lowry . http://www.MinisiteGraphics.com

Design Guru Ryan . http://www.DesignGuruRyan.com

You want someone who can take the idea of the eBook and translate it onto the cover. Choose your color scheme and layout carefully. You want your graphics to help increase the perceived value of your product, so make sure that they are crisp, clear and targeted towards your audience.

http://www.DesignGuruRyan.com Product Pricing Strategies There are 4 basic components of a successful pricing strategy, including:

• Market Conditioning
• Competition
• Overall Costs
• Promotional Outreach

Your customers, whether they’re buying a how to business guide or a solution for their acne problems are paying for insight . so forget about traditional publishing and pricing. A frustrated mom who’s dealing with communication issues involving her rebellious teenager will pay $37 for you to tell her how to resolve this conflict: if it works. There’s your litmus test.

You should establish your pricing strategy before and during product development, as the overall budget for producing your product will depend on a) the number of units you believe you can sell and b) the price per unit based on market demand. The very core of a successful pricing strategy involves carefully evaluating your market and finding out what people are willing to pay for similar products and how big your market really is, so you can determine how many Instant Passive Profits products you’re likely to sell.

Market conditioning signifies your target audience’s comfort level in terms of how much they are willing to pay for your product, and you can gather this Intel by evaluating existing products in your market. When gauging market value and pricing based on competing products, be careful that you don’t replicate your competitor’s price structure, but instead, use it as an estimation tool to help you determine a pricing strategy for your own product.

Avoid price wars, by setting a fair and reasonable price on your product based on its actual value, rather than under pricing in an attempt to capture a larger majority of the market. Price wars will only hurt your ability to generate a reasonable profit and will ultimately, devalue the marketplace. One important thing to keep in mind when setting a price structure for your product is that you can use the “Resistance To Change” to your advantage.

For example, when someone spends a lot of time learning and mastering a software program such as Microsoft Word or Adobe Photoshop, it’s difficult to convince them to switch to another product, even if the product is superior in features or quality. They’d rather purchase upgrades or additional components to enhance functionality rather than changing altogether and having to go through a learning curve all over again. They’ve committed to the product, they’ve spent lots of time learning how to use it and it will take a very powerful USP to convince them to change.

We’re all resistant to change when we’ve either dedicated personal time or developed personal habits around a product, so once you’ve acquired a customer, the chances of repeat business instantly shifts in your favor, as your customers are less likely to want to go anywhere else if they are satisfied with your product.

They’ll continue buying from you because they are personally familiar with your style, your way of teaching or presenting information, or because they’ve adopted habits or certain behaviors based around your instant passive profits product. You’ve most likely heard of the “herd mentality” and our resistance to change is largely responsible for the markets ability to influence our decision to purchase from them again and again.

When we have a personal attachment to a product or a person, it’s difficult to see beyond that and our buying decisions are dictated by that desire to be part of something, to not be left out, and to stick with something that’s comfortable and familiar. You can use this to your advantage by developing a product that offers a unique way of doing things, a different perspective, a fresh outlook, or simply an easier way to overcome challenges that your customer base are faced with and then presenting it to the market FIRST.

Your price structure can focus around creating an affordable “entry point” that motivates new buyers to purchase your product, knowing that you can extend the value of every customer with follow up products and a solid backend system. Once they’re in  they’re in for good.

When establishing a Instant Passive Profits pricing strategy, you also want to take into consideration the overall life span of your product. As the market changes, and there are consistent shifts in buying trends, you need to objectively evaluate how long your product is likely to be in demand and make price changes, if necessary. Depending on your market, you might be able to develop a product where the information rarely changes, such as with mainstream markets like “Repairing your Relationship”, or “Parenting”, but if your information is likely to be replaced by new products in the marketplace or as more information saturates the market, you will want to adjust your price point as necessary.

In other words, your  price point should change as the market does. When it comes to pricing your information products to maximize your exposure, consider that the majority of affiliates are only interested in promoting products that offer a decent compensation, and so if your information product is priced at $27, even if you offer 50% and there s no back end system, you’ ll struggle

to generate interest.

It’s been said that $47 is the golden numberh. Why? ? Its often the lowest possible number that affiliates will consider when they are looking for products to promote. After the payment processor takes their cut from processing fees, the affiliate and product owner will split it at no less than 50/50. Affiliates are taught in nearly all of the affiliate guides not to even look at a product that gives them less than $20 per sale.

Will $37 sell more? Yes . for those who land on your site. But you won’t have even a fraction of the traffic at $37 that you will when you attract affiliates with a $47 price point. What about $67, $77, $97 or even $500 and $1,000 products? Once you have a developed a presence, and a solid following, test the higher prices. As your expertise becomes known in your niche, your customers will be far less resistant to higher prices. Take a good look at the knowledge contained in your product. When you’re developing a Instant Passive Profits product for your consumers, use the reverse approach . what would you consider valuable if you were a buyer?

More Instant Passive Profits Review tips in other secret posts.