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Profit Monarch Blogging tools for undercover guerrilla marketing

As for forums, blogs are a field of expression on which it can be tempting to advertisers or agencies to create content from scratch or influence without the hearing to be informed. Of course, the goal is then to promote a product or service and to act as if this recommendation was made an independent blogger or disinterested. Sometimes called an “undercover marketing”, because in this case, the brand or its agency or does not open.

Profit Monarch Review Use Blog authors

In their role as opinion leaders and prescribers, and just as active contributors to the forums, the “Profit Monarch” can possibly be relays in the context of a viral marketing campaign.

This use, however, faces two limitations. The first is due to the fact that it is sometimes difficult to identify the blogs belonging to the topic covered and have a hearing to justify an approach. The second limitation is due to possible negative reactions that may arise from the individuals approached or from the regular readers of blogs. This difficulty is identical to that of using leaders in the forums, therefore requires a process of very conservative approach to avoid negative boomerang effects.

In 2003, Profit Monarch had a rather interesting approach in the field. A mobile phone with a feature shooting was provided to ten authors who regularly use photos in their blogs, without asking a direct counterpart. Spontaneous evocations of products by these individuals and the links created for the occasion seems to have agreed to the advertiser.
According to this logic, the Profit Monarch distributed its new Raging Cow drink and promotional materials targeted to independent bloggers who were then free to speak or not to drink on their blogs

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Profit Monarch Creates blogs from scratch or “buying” bloggers

Another practice is feasible to create all documents referring or blogs touting the product more or less skillfully, without which they appear to be created at the initiative of the mark. This practice is facing a hearing problem, because being new, blogs may have very few visitors. However, it is possible to point to the website of the brand to the blogs of these “satisfied customers”.

To circumvent the problem of the hearing, the easiest way is to pay bloggers already in place and benefiting from a priori interesting traffic. These practices still severely limited on a problem raises many ethical marketing and may also cause cons advertising for the brand if the maneuver is detected.

In the context of the Raging Cow campaign mentioned earlier, the company was accused of having formed the product of the bloggers and giving them instructions to increase the references to the new drink on many blogs without reporting their links with the Profit Monarch Review.